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Boost your career with the Master International Operational Marketing

Excellence in international marketing education

The Master in International Operational Marketing prepares you for a dynamic and global career, combining theory and practice to shape the leaders of tomorrow.

Comprehensive and responsible marketing expertise

Gain triple expertise in marketing, sales, and customer relationship management while integrating social and environmental challenges.

Flexible 2-year program

Accessible with a Bachelor’s degree or Master 1 in Management and significant professional experience. A good level of English is essential.

A program tailored to your ambitions

4 semesters over 2 years, with options in initial training, continuing education, or apprenticeship for a complete professional immersion.

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18

teachers

777 h

Lecture hours

78 h

Tutorial hours

34

different courses

Company image

A gateway to renowned companies

Our graduates are highly sought after by the most prestigious companies. Become one of them.

Accenture
BNP
BSH
Fujifilm
Disneyland Paris
Publicis

Program of the Master

Semestre 1

UE2: Expanding Knowledge (Elective Course)

  • EC6a: Business Law - (4.5 ECTS, 24h CM, 0h TD)
  • EC6b: Digital marketing strategy - (4.5 ECTS, 24h CM, 0h TD)
Semestre 1

UE3: Developing Language Skills

  • EC7: Master 2 foreign languages (English + choice) - (3 ECTS, 30h CM, 0h TD)
Semestre 2

UE1 B: Specializing

  • EC12: Advertising and communication (in French) - (4.5 ECTS, 24h CM, 0h TD)
  • EC13: Infographics - (3 ECTS, 24h CM, 0h TD)
Semestre 2

UE4: Communicating Internationally

  • EC15: Master 2 foreign languages (English + choice) - (3 ECTS, 30h CM, 0h TD)
Semestre 1

UE1 A: Operational Marketing

  • EC1: Acquire and engage consumers - (4 ECTS, 21h CM, 0h TD)
  • EC2: Retail Marketing and customer experience - (4.5 ECTS, 21h CM, 0h TD)
  • EC3: Salesforce Management - (4.5 ECTS, 21h CM, 0h TD)
Semestre 1

UE1 B: International Business

  • EC4: International relations - (4.5 ECTS, 21h CM, 0h TD)
  • EC5: Strategy and CSR - (3 ECTS, 18h CM, 0h TD)
  • EC6: Leading across borders and cultures - (3 ECTS, 21h CM, 0h TD)
Semestre 1

UE4: Investing in Your University and Project

  • EC9: Promote your master - (1.5 ECTS, 0h CM, 12h TD)
Semestre 2

UE1 B: Consumer Science

  • EC13: Consumer intelligence - (3 ECTS, 21h CM, 0h TD)
  • EC14: Research and method - (3 ECTS, 18h CM, 0h TD)
Semestre 2

UE2 & UE3: Professional Training

  • EC15: Complete an internship and enhance it - (9 ECTS, 18h CM, 0h TD)
Semestre 1

UE1 A: Mastering the Fundamentals (3 out of 4)

  • EC1: Marketing management - (4.5 ECTS, 24h CM, 18h TD)
  • EC2: Business Intelligence - (4.5 ECTS, 24h CM, 18h TD)
  • EC3: Management control - (4.5 ECTS, 24h CM, 18h TD)
Semestre 1

UE1 B: Managing a Project

  • EC4: Managing innovation - (4.5 ECTS, 42h CM, 0h TD)
  • EC5: Project management and IT introduction - (3 ECTS, 24h CM, 0h TD)
Semestre 1

UE4: Investing in Your University and Project

  • EC8: Promote your master 1 - (1.5 ECTS, 12h CM, 0h TD)
Semestre 2

UE1 A: Mastering Management Tools (3 out of 4)

  • EC9: Business strategy (in French) - (3 ECTS, 24h CM, 0h TD)
  • EC10: Digital tools (in French) - (3 ECTS, 24h CM, 0h TD)
  • EC11a: Marketing modeling (in French) - (3 ECTS, 36h CM, 0h TD)
  • EC11b: Digital certification training - (3 ECTS, 24h CM, 0h TD)
Semestre 2

UE2 & UE3: Professional Training

  • EC14: Complete an internship and enhance it - (9 ECTS, 36h CM, 0h TD)
Semestre 2

UE5: Investing in Your University and Project (Semester 2)

  • EC16: Promote your master 2 - (1.5 ECTS, 0h CM, 12h TD)
Semestre 1

UE2: Personalizing Your Path

  • EC7: Business games and company challenges - (1.5 ECTS, 28h CM, 0h TD)
Semestre 1

UE3: Developing Language Skills

  • EC8: Master 2 foreign languages - (1.5 ECTS, 28h CM, 0h TD)
Semestre 2

UE1 A: Communication

  • EC10: Brand history - (4.5 ECTS, 21h CM, 0h TD)
  • EC11: Web content marketing - (4.5 ECTS, 21h CM, 0h TD)
  • EC12: Press, events, and partnerships - (3 ECTS, 21h CM, 0h TD)
Semestre 2

UE4: Developing Language Skills

  • EC16: Master 2 foreign languages - (1.5 ECTS, 28h CM, 0h TD)

Élodie

“I was hired by Bouygues Telecom as an operational marketing project manager. It's a comprehensive master's program that allows us to put theory into practice, especially in the second year where we had the opportunity to participate in various enriching projects.”

Shona

“I created an escape game company after my apprenticeship at Axa. The master's program provided me with a valuable network and self-confidence, helped me develop skills in creative software, and helped me find my apprenticeship.”

Zabeen

“The master's program allowed me to gain extensive theoretical and methodological knowledge while developing professional skills through the apprenticeship.”

Camille

“Thanks to the MOI Master, I discovered that I am very interested in Product Marketing. I will explore this profession during my second year of apprenticeship.”

Victoire

“The MOI Master allowed me to discover operational and responsible marketing. My apprenticeship as an international brand manager confirms my intention to continue in this sector.”

Marius

“My goal is to start my career in Paris and create a company in the IT sector.”

Valentin

“My apprenticeship is taking place at Toyota France headquarters, in the Marketing department, as a Direct Marketing Assistant.”

Célia

“I am an International Product Manager Assistant at WeightWatchers. My position allows me to gain solid experience through various tasks.”

Sahar

“I am doing my apprenticeship at Thales GTS as a Digital Marketing Apprentice within the marketing and communication team.”

Élodie

Shona

Zabeen

Camille

Victoire

Marius

Valentin

Célia

Sahar

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Master Life

Our apprenticeship students have the opportunity to take two study trips during their 2 years of the master’s program. In the first year, a short 2-day trip and a one-week trip in the second year.

Company visits, conferences, and meetings with professionals are organized by the students.

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Choose your path

The classic initial training track offers courses throughout the week, allowing for full immersion in international operational marketing disciplines. The training ends in March, followed by an internship in both the first and second years to apply the acquired skills.

  • Intensive courses throughout the week.
  • Mandatory internship at the end of each year.
  • Access to a vast professional network.
  • Personalized support for internships.

The apprenticeship track combines days of university courses with immersion in a company, providing valuable professional experience.

  • 2 days of university courses, 3 days in the company in M1.
  • 1 week of courses per month in M2.
  • Partnerships with renowned companies like Thales, Publicis, Accenture.
  • Support from the CFA to find a host company.

The continuing education program is designed for professionals looking to acquire new skills or transition careers.

  • Weekday courses for maximum flexibility.
  • Practical approach focused on immediate application.
  • Networking opportunities with experienced professionals.
  • Access to advanced educational resources.

Apply to the Marketing Master at the University of Paris Nanterre

  • Become a Product Manager and drive innovation
  • Train as an Operational Marketing Manager
  • Learn to become a Community Manager, an expert in social networks
  • Work on international markets

Applications for Master 1 will be made on the monmaster.gouv.fr platform.

Applications for Master 2 are made on the eCandidat platform.

To apply, access the eCandidat platform by clicking the link below:

Access eCandidat monMaster.gouv.fr

Ready to launch your career?

Join a renowned program and prepare to excel in international marketing.

Contact us